Visit Stellenbosch
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27 June 2022
Visit Stellenbosch: What kind of boscher are you?
Visit Stellenbosch: What kind of boscher are you?
We developed the concept for the client's Boscher campaign, from the campaign name and taglines to the content creation for the website, blog, social media, eNewsletters, survey quiz, paid advertising and organic South African press coverage. The campaign was successful in promoting Stellenbosch as more than just a 'wine' destination, highlighting the niche experiences that travellers can enjoy in the town, namely art, culture, wine, the outdoors and food.